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ANGUSalive Unveils ‘Elevate Fitness’ – Transformative Group PT Classes in Newly Refurbished Spaces

ANGUSalive is excited to announce the launch of ‘Elevate,’ a new brand of functional fitness classes.

Plans are underway to convert a squash court at Carnoustie Sports Centre and a spin studio in Arbroath’s Saltire Sports Centre to make room for this project, with Elevate designed to meet the growing demand for high intensity, coached functional fitness classes.

Further plans are afoot to extend the Elevate brand to other venues in ANGUSalive’s Sport & Leisure portfolio, should it prove to be successful.

Scott Nicoll, Adult and Memberships Physical Activity Lead at ANGUSalive said “We are very excited to launch Elevate in Carnoustie and Arbroath. The two settings we are refurbishing were underutilised and it has given us a great opportunity to respond to the rising demand for functional fitness classes and group fitness programmes. It will complement our existing bACTIVE membership and recent gym refurbishments, ensuring people in Angus have plenty of choices to achieve their fitness goals”.

Impression of how Elevate in Carnoustie will look.

Group PT Environment

Classes are designed to mimic a group personal training environment, with a smaller class size providing a more hands-on, personalised approach to fitness. Participants will benefit from the expert guidance of Elevate coaches, who along with leading the classes will be able to offer advice on technique to every individual. This approach ensures that everyone receives the attention and encouragement they need in a supportive environment.

Rising to demand

“Functional fitness” has become more prominent in the leisure industry and are exercises that focus on everyday movements, improving strength, balance, flexibility, and coordination. It is  adaptable for all fitness levels, depending on their needs and goals.

Lesley Hadden, Project Lead at ANGUSalive said: “Group fitness continues to grow and has many benefits, but we have noticed it helps foster a real sense of community which is something we are keen to grow. We know from experience that it can make fitness more fun and that some of our members have made long lasting friendships from our classes and Elevate will certainly encourage that community feel. Our coaches are excited to get started and we can’t wait to open our doors”.

Saltire Elevate Studio Impression

This latest offering demonstrates further investment in ANGUSalive’s Sport & Leisure service, which now boasts nearly 10,000 members across Angus – well above pre-Covid levels – and have recently hired 4 new personal trainers across their centres to meet growing demand through their agreement with Your Personal Training.

Elevate is scheduled to launch in Carnoustie on 3 August and Saltire, Arbroath on 4 August.

Free first month for bACTIVE members and introductory offers

Existing members of the bACTIVE membership will receive a free month of Elevate which they can subsequently bolt-on to their existing membership after the trial period ends, whilst brand new members can also trial it. There will also be a standalone membership for Elevate, with more details to be issued in due course.

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